#BeYourOwnFriend campaign was created to encourage youth to bring self care into their daily lives and promote being a good friend to yourself
The campaign targets young people who often lose themselves to their “inner critical voice”. The campaign is youth friendly and empowering, utilising positive and uplifting visuals and easy to understand language to promote creating good habits.
24 instagram tiles were curated and divided into self-care strategy tips and positive affirmations and reminders. A short guide was also created which consists of helpful self-care tips along with a brief description.
